BRUCE K. BERGER
PUBLIC RELATIONS BOOKS
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.
Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.
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This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
In Our Dreams
We Read
You may take for granted that you can read these words. But many people cannot, and that's what this book is about.
Tens of millions of Americans today lack the skills to complete a job application, read a recipe, find their way on a street map, calculate a restaurant bill or follow a favorite passage of scripture. Throughout history, people have shared personal experiences through stories. This is a book of 30 such stories from the front lines of the literacy movement in Alabama. In their own words, these people recount in very personal terms their motivations and dreams along the spectrum of learning and teaching.
All profits from the sale of this book are donated to the Literacy Council of West Alabama and the Literacy Council in Birmingham.